To save 1600 farmed bears in Korea and to transfer them to safe sanctuaries for the remainder of their lives.

- Established moonbears.org web page at www.moonbears.org enabling education and fundraising via website.
- Produced VCDs, brochures and letters about Korean bear farm industries and distributed to all the embassies in Korea as well as the UN.
- Set up signature campaign at go petition.
- Letter of protest to President Lee Myungbak against allowing bear meat to be made legal. A number letters to the Korean environment Minister also.
- Meeting with animal and environmental organisations such as KMPL, Green Korea, WSPA, From Care etc.
- Presentation at KMPL Seoul seminar in 2008 and an international bear conference in San Francisco in 2009 to promote the cause of Korea’s moon bears.
- Visit to Animals Asia Foundation (AAF) centre in Chengdu, China. Also visits to bear breeding farms in Korea.
- Letter to Ambassadors, media groups in Korea regarding the harmful effects of consuming bear bile.
- Supported the publication of a children’s book, "Ura's World", to educate the public about moon bears in Korea.
- Radio interview in Seoul to talk about bear farms and a bear called Miracle. Sent protest letters to SBS TV regarding a show about an abused bear cub. Also an interview with radio RTHK in Hong Kong regarding the Korean situation.
- Protest letter to to Korean airllines regarding tourists visiting bear farms in Vietnam and also wrote to Incheon Airport customs regarding tourists bringing in bear products.