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Achievements:
• launched a world-class humane education programme
• lead New Zealand’s campaign against battery hen farming and intensive pig farming
• attracted a supporter database of over 10,000
• maintains two fully staffed offices and a cruelty free shop
• maintains a robust and professional media profile
• successfully rescued and rehabilitated ex-circus chimpanzees
• published New Zealand’s first caring consumer shopping guide
• spearheaded a campaign against recreational duck shooting
• cultivated a huge network of support within the business community
• exposed a multitude of cases of animal abuse within the media
• successfully stage over 200 professional fundraising and campaign events
Overview:
SAFE has consistently been outspoken in defence of animals in New Zealand since 1932.
SAFE undertakes high-profile, professional campaigns utilising its expertise, resources, members, volunteers and the media, in an effort to prevent animal abuse and improve the way society treats animals. SAFE promotes respect and compassion to all animals.
The scale of SAFE's campaigns varies from single actions to long-term strategic campaigns that involve decades of lobbying, research, education and demonstrations. Public awareness is central to most campaigns as public support is critical to making significant strides forward to for the betterment of animals.
LovePigs Campaign
SAFE has embarked on a new campaign against the intensive farming of pigs in New Zealand. They are described as highly intelligent, sensitive and fastidious. We know sows make perfect mothers, adoring their piglets as much as any human mother. Pigs are known to outsmart dogs and, like humans, can suffer from depression in times of need. SAFE campaign director Hans Kriek says the time to help is now. SAFE is mounting a campaign to save the pig. "Pigs need our time and support. That is what we will give them, along with hope."
A typical pig factory in New Zealand consists of several hundred sows, a small number of boars and thousands of young piglets known as fattening pigs. The animals are housed indoors in semi-darkness and are fed a monotonous diet of pig meal. Factory-farmed pigs never get to enjoy the freedom to root in the ground, to wallow in mud, to bond with their young, explore or forage. For more on this campaign go to www.lovepigs.org.nz
Free Jumbo Campaign
SAFE has resumed its campaign against circuses with performing animals following news that New Zealand's last remaining wild circus animal is not to be retired. Instead Jumbo, the 35-year-old African elephant who has been the star attraction of the Whirling Brothers Circus for almost her entire life, has been sold to a newly formed New Zealand-based circus.
This means Jumbo's sentence of misery and abuse continues. She will remain without the company of her own kind, housed in a trailer that provides barely enough room to move, with little to do apart from eat and sway from side to side. Jumbo has been incarcerated in this way for over three decades. It is time for her suffering to end. Please help SAFE rescue Jumbo from her life of servitude and severe confinement by becoming involved in the campaign to free her.
Animals and Us programme
After almost 18 months of research and preparation SAFE is delighted to announce the release of the second resource in the Animals & Us humane education series: Animal Rights, Human Values, Social Action. From July, every secondary school in New Zealand has received this vital resource which will help reinforce the value of animals to school students for years to come.
"This topic has so much interesting information for teachers and students to explore. Our relationship with animals touches at the core of who we are as people, our values and our ideals. I think teachers and students alike will find this issue informative and compelling," says SAFE's Education officer Nichola Kriek.
Animal Rights, Human Values, Social Action has been designed for use in secondary schools for students and has been specifically written for the New Zealand Social Studies curriculum. For more information about this programme go to www.animalsandus.org.nz |
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