Digital Ideas to celebrate World Animal Day during COVID-19

Last year’s World Animal Day was a huge success with millions of people taking part around the globe. Over our lifetime we’ve seen a steady rise in the power of digital to connect animal lovers worldwide and raise awareness about animal welfare. 

Due to the awful COVID-19 pandemic, this year we’re looking to further leverage the power of digital to make World Animal Day as big a success as last year, if not more so. 

With that in mind, here are some creative ideas about how you can participate as an individual or as part of an organisation. 

  • Get creative in the home and then share your creation with the world on social media with #worldanimalday. Produce a piece of confectionery perfection, draw or paint a work of art, maybe even create a short movie about your companion or favourite animal?

  • Email Google - last year we attempted to persuade Google to create a Doodle to commemorate World Animal Day. It wasn’t picked up, but we’re not letting that dissuade us! This year, rather than a petition, we’re asking if you could use a little of the extra time you may have on your hands to email Google directly with a persuasive message. There are tips on how you can do so here and we've added a news item to provide more information. Please help convince Google's creative team to dedicate a fantastic doodle to animals on October 4 by sending an email to
  • Take and share a photo or short video of your favourite animal or companion and upload it with #worldanimalday. 
  • Share your skills and knowledge - Last year, USA-based sanctuary, Big Cat Rescue, used a cloud-based programme to hold presentations about their work and show students how to help end the abuse of big cats. 
  • Harness the power of Zoom (it's free) to hold an online quiz with friends or members of your organisation. Here are some fun backgrounds to spice things up a bit.

  • Get outdoors and enjoy some wildlife spotting. If you’re taking children with you, you could even create a checklist of local species and see how many you can tick off together while you’re out walking.
  • Do something creative and follow a step-by-step video to learn how to sketch or paint your favourite animals. Or if you’re more experienced, why not create your own tutorial to share with other people?

  • Make your garden more wildlife-friendly. You could use your time at home to build a bird box or a hedgehog hotel, or plant flowers to attract the bees. There are plenty of simple ways to help animals feel at home.

  • Animals are such great company, and they’ve been a real comfort to many of us during this time. Share photos of your lockdown companions on social media, along with the hashtag #worldanimalday.

  • Make a pledge from home to set goals for the year ahead. Take a look at past pledges made for World Animal Day to get inspired, or share a pledge more personal to you. Add your pledge.

  • Do you know someone who makes an effort every day for the sake of animals? If you have a friend or family member who has done something heroic this year – like rescuing a creature in need, fundraising for animals or trying veganism – share why you’re proud of them on social media, along with the hashtag #worldanimalday.

  • Sponsor an animal. Many wildlife organisations have sponsorship schemes for animals in their care and need donations as much as ever. World Animal Day would be a great day to make a pledge to sponsor a wolf, whale, gorilla, etc.

  • More ways you can get involved online.

  • Some of these ideas could be adapted to an online event.

The limit really is your imagination... 

Once you've got an idea - follow the steps below:

Register - it's free 

Add your event to the website

Get publicity

After the event

- May 5, 2020