The World Animal Day movement gains momentum each year!
On behalf of the animals with whom we share planet earth, we send our sincere thanks to everyone who got involved in celebrating World Animal Day this year. By joining hands with animal advocates around the world in honour of this special day, you’re helping the movement grow and reach all corners of the globe. Together we will raise the status of animals!
Organising events under the World Animal Day umbrella ensures the logo becomes more widely recognised as a global brand for animals as each year goes by. Global branding effectively ties all events together, which helps tremendously in drawing attention to animal issues and making them front page news around the world.
Media
No mean feat! Thanks to our wonderful team, including colleagues in the USA, Ambassadors worldwide, volunteers, and YOU, our hashtag #WorldAnimalDay was the number 1 trending topic worldwide on Twitter and Facebook!
On October 4 we were trending in the USA, UK, Canada, Australia, New Zealand, India, Germany, Singapore, The Netherlands, Brazil, Turkey, the UAE, South Africa and Pakistan! Our social media went ‘meta’ as the media commented on our popularity on social media.
Below are links to our most popular tweets:
- RT’d by Ricky Gervais: https://twitter.com/worldanimalday/status/782968570221395968
- RT’d by Wil Anderson: https://twitter.com/worldanimalday/status/783055551525711872
- Article written by Marc Bekoff: https://twitter.com/worldanimalday/status/782930774840471552
- Selfie sent in by a supporter: https://twitter.com/worldanimalday/status/783072959816663040
- Generic message: https://twitter.com/worldanimalday/status/782989347742253056
World Animal Day swamped the media – pickup around the world was unbelievable and we were delighted to see that many of the articles mention the official website, include information from it and hyperlinks.
For example:
http://www.huffingtonpost.co.uk/kathryn-snowdon/why-every-day-needs-to-be_b_12320916.html
Click here to view just a few links to articles but the list is endless!
Celebrity engagement
WOW, celebrity engagement this year was immense! We are so grateful to all the compassionate celebrities out there who spoke up for the animals by spreading the World Animal Day message. Click here for a snapshot of celebrity support for #WorldAnimalDay on Twitter and Instagram.
Events
Another bumper year for events with many still to be held during the next couple of weeks. For example:
In Italy, during the opening ceremony of a 4-day celebration in Trieste, Alicia Andrews, Italy’s first Ambassador was introduced by Anita Euschen, our Croatian Ambassador. Here are a couple of media articles about the event and Alicia’s appointment.
In Egypt, Amina Abaza (Ambassador) was appointed the Minister for Animal Rights and Environment in the new Women’s Egyptian Government, a new ministry that was formed by Dr Ghada el Wakil, and on World Animal Day they submitted a model animal welfare act to the Egyptian Government.
In South Africa, Funda Nenja organised a march through the township of Mpophomeni in Kwa Zulu Natal to draw the community’s attention to the value of animals in our lives and the need for humane treatment of them. You can view a video of the march on the following page: http://www.worldanimalday.org.uk/events/view/world-animal-day-march
Click here to access links to view some of the inspiring events that took place around the world in celebration of World Animal Day 2016.
Building the celebration of World Animal Day unites the animal welfare movement, mobilising it into a global force for change. Through increased awareness and education we can make this world a fairer place for all creatures great and small. A world where they are always recognised as sentient beings and full regard is always paid to their welfare.
Thank you for your support of the World Animal Day movement to raise the status of animals!
The World Animal Day Team.